Managing Information Technology Essay Example for Free

Managing Information Technology Essay head teacher 1 What would be your prioritized list of IT investments? Four IT investments need to be prioritized 1. 2. 3. 4. Ecommerce entanglement sales Aligning the various systems (legacy, SAP, ERP) together. Hire relationship managers Make IT a partner1. After only 3 years, KLs Web sales experience reached $156M, equalizing its in store sales, and now represent 15% of total sales. This is very encouraging and exciting. KL needfully to celebrate to invest in Ecommerce Web sales in order to continue this great growth. Selling via the mesh should be a priority because its cheaper than your ordinary brick and mortar sales points, there is less command overhead expense, and this market is growing exponentially. The participation should work towards gaining the most market parting possible gear uping an constancy leading website, timely and dependable delivery, and customer service. Accomplishing the above means getting all the com pany overlap reading and selective information much efficiently (see point 2).2. KL has a complex IT infrastructure with various systems in use around the world. The result is a frustrated bunch of employees upset with the fact that communication data sharing is awful. To remedy this the company needs to invest more in training to get the hale company, including the USA, to use SAP as soon as possible.3. Assign/hire relationship managers to improve information sharing, facilitate plans, priorities, communications, and relationships, and in turn get the whole system to work together.4. To avoid such problems in the future, KL needs to make IT a partner in the decision making process. In other words, the company needs to better involve IT in company strategy and tactical planning. With the IT team, the company needs to develop and define an Enterprise Operating Model and Architecture that include business strategy, current IT assessment, IT strategy and IT plans.Question 2 Would y our colleagues on the executive committee agree with your selection and prioritization? The above priorities should be healthy authoritative because they solve or improve many of the frustrating employees around the company. This answer will look at each division (upper management, sales marketing, order fulfilment and distribution, and ITS) and see why the four IT priorities should be well received by the executive committee. The KL upper management is on record stating that the company has IT challenges around organise the various, and at times conflicting, business priorities across the enterprise.We sure could use better IT tools for this as well as ready access to timely performance data., CEO Joseph Campbell. In addition, COO Jens McCreary stated that the company needs to improve global supply-chain management and leverage the expertise to outpace out competitors and cut our operating cost Considering these quotes its safe to assume that the CEO and COO should be accepting of these four IT priorities because will take to see IT provide better services in order to reach their goals. The products, manufacturing and distribution divisions of the company loss to see SAP standardized and compatible across the company in order to better share information.Priorities 2 and 3 should please this division. Sales marketing hope to see inter-operating unit and communications and coordination issues to be resolved and they need real-time data. Priorities 1, 2 and 3 should encourage the sales and marketing team. The order fulfillment and distribution divisions need capabilities to forecast sales and manage our product and cash flows need to be more competitive.They want to be able to deliver in a J.I.T. basis (optimize effectiveness) and have data integration between the legacy systems, SAP, Oracle, etc. These issues should improve with priorities 2 and 3 and this making these priorities acceptable to this division. Finally, the information engineering science services (ITS) claim that not spending enough on IT (more spent on production and sales), and Web and ecommerce should be priority. Priorities 1 to 4 all favor the ITS team, and therefore should be well received.

Dulce et Decorum Est - Wilfred Owens Poem Essay Example for Free

Dulce et decorum Est Wilfred Owens Poem EssayDulce et Decorum Est Wilfred Owens renowned war song for its frowning on the glorification on war, and The Last Night by Charlotte Gray, similarly depicting the effect of war on the unimpeachable youth, in prose form. Both atomic number 18 excellent representations of the devastation that war in truth is and cease l integrity(prenominal) result in, and argon both written in historical context, only Dulce et Decorum preceded the latter. Dulce directly juxtaposed another war poet, Jessie pontiff, who romanticized the concept of it and unfeignedly manipulated the patriotic conscience. The irony here(predicate) is that the raze after the former described the trauma that war produced, and the unacceptable manner in how people idolize the act, the world went on to WWII. Which almost questions why did it incur, did not the destruction of the previous war play any(prenominal)(prenominal) guilt or effect on the countries leade rs? Over the course of this essay, I aim to cave in the physical and mental effects of war as well as covering the headlism and the piece of slaughtering the innocents.In the beginning verse of Dulce, the author plays upon the image of a man walking. Contrastive to the propagandizing posters that were often seen at the time that rendered an erect, striding man holding a gun confidently- a get wind of tired, old men is illustrated, which emphasizes the idea that they have aged far besides quickly. Bent double, like old beggars and knock-kneed delineate a pigeon-toed figure captureing from delicate fatigue an inadequacy to be what is defined as a sol reachr. In the simile, Coughing like hags, we cursed, we can hear the witch hoarseness of the cough the enigma here is the build-up this state if they have been obviously marching through battles, like Jessie Pope presumed. A sense of babble out sensory deprivation is conveyed through, Men marched asleep limped on, lame, all ti red, drunk with fatigue, deaf even to the hoots.The immediate self-reliance here is that the men would, if given the choice, collapse in a heap of discomfort, subconscious, and fall asleep. The detail that they are compared to drunken men only accentuates their circumstance, a probable disparity between when they started out as recruits and this sec in the poem. They conjured up a web of deception, and empathy from us, as well as in The Last Night, when the infantren rilievo in deep sleep despite the appalling environment really showing their desperation for a moment of peace.The accumulation of all of this is that war has finally taken its toll, the unripened men evolving or more(prenominal) appropriately, regressing into haggard and withered creatures that have faced acute pang and loss. However, the change in pace at heart the stanza is evident when faced by death, we experience an ecstasy of fumbling, and this change in speed exposes their anxieties when in the ful l, frontage face of death, or perhaps the inexplicable torment of a gas attack, as they have seen their peers die in the hands of it before. As they fumble stressing the urgency of the situation not everybody manages to clamber on a gas mask in time. The poem is told from a first-person perspective, although this is not made clear at first, however, this allows us to interpret it from a first-hand simulation.The inevitability of the gas floating towards them like a death sentence is terrible -one soldier inhales it, and the devastating effects described in detail. We watch friendlessly at him floundring like a man in fire or lime, which links to burnings at the stake, arguably the worst torture in existence. We see his eyeball writhe in his face, a clear connotation of a loon, suggesting he is in an insane, maniacal state. And then his hanging face, like a devils sick of sin., only serves to show how much pain has been delivered. The men then fling him in a wagon which shows t he dehumanization of the moment, and they watch him froth and emit blood, twisting unnaturally. The incurable sores is exactly what it says, incurable. The physical effects are irrevocable, physically and mentally. Through use of emotional metaphors and similes, Owen molds an indubitably sickening portrayal of a suffering man, introducing the readers to the realities of war.Likewise, The Last Night also paints a picture of suffering, but in a far subtler manner. Unlike the soldiers in Dulce, the fate of these innocent, Jewish children is unavoidable for everyone, thereof having a certain sadness to it. They have been sentenced to the gas chambers as well, and we can deduce that they volition face like pain to the soldier in the previous paragraph, which, for a child, we all know is fright and never deserved. The pain we encounter in this extract is more that of basic deprivations, like fodder, water, and love in like manner. We can understand that the children are exhausted because, despite the most likely uncomfortable surroundings, many of the children were too late asleep to be aroused. The children sleep in dung the soft bloom of cheek laid, uncaring, shows a child with a tinge of rose in his cheeks, the sweetness and the dark of this trial he moldiness endure.Again, they are reduced to an animalistic level, Jacobs limbs were intertwined with his his brothers for warmth. this imitates devil two-year-old, baby animals that lie together, unknowing of the worlds cruelties or the predators that stalk them. The children are sharp-set and denied of sufficient food and drink, as they cluster rough a woman holding out pilchard cans for water, and as we know, these cans are remarkably slim and unsuitable to drink water from, especially when the can is passed around of a crowd.They are each provided with a sandwich, this severe rationing a punishment they do not deserve. The physical pain that is shown in this section of The Last Night is utter(a)ly tiredness and hunger, two qualities well-behaved parents ensure their children are not. Their frail bodies find it difficult to withstand this, but the dramatic irony here is that their fate in store is much worse and absolutely inhumane. A shower of scraps was thrown and twisted towards them reiterates the animals they are being essentially treated as.As for the mental pain faced by the soldiers, it must surpass the physical by far. From the lies, to leaving their loved ones, the pain and the distant memories are even more difficult to face. Homesickness, when really experienced, can be a very intense and sad feeling, and this does not really raise any morale. One can only imagine their befuddlement when arriving to the trenches and wondering where their accommodation was. As continued from the previous, their mental velocity increased tremendously when in the face of adversity and death. This can only be expected, and is marked by the Gas Gas Quick, boys. The mental anguish when they see their peer suffer but are utterly of no use in this is astounding, and the scene runs almost as a nightmarish sequence, as signified by Dim through the misty panes, and thick green gentle. In all my dreams before my helpless sight..The dramatic verb drown is used, and they watch their former companion die in the sea of gas, they having escaped the kindred fate by only a second or two. This fact is enough to leave them in a state of momentary shock, and in the future, a play ski binding of this episode is probably revisited by every soldier who saw the sight and regretted having being unable to help him in any way the same shock was experienced when all the Jews realized their time had ejaculate a quickening of muscle and nerve in The Last Night. Through each line, we must cerebrate whom the poem was addressed to, and we can sense some underlying bitterness. The triplet guttering, choking, drowning throws itself out with a fighting(a) impact.It wouldnt be expected for the children to know of their demise, but as seen in the excerpt, they seem to sense something wrong. This is why In the filthy straw, they dug their heels in and screamed. Instead of just struggling, they choose to scream, which reveals their internal uncertainties and distress. The metaphor dig promoter they are move to fix themselves in the straw, and how they distrust the officers. They are forced towards and crammed in a bus, which again, brings fend for the animal-like treatment motif. As the adults wrote their possibly farthermost messages which had no to little guarantee of delivery, some wrote with sobbing heating system and some with punctilious care. Both adjectives suggest a degree of great mental turmoil, the only end being the latter having some restraint.Yet there is a recognition of hopelessness in the atmosphere, the adults in the room sat slumped against the wall., the emotions going through them must have been complex, but ultimately, an increasing feel of zip can be done, and giving up. This is not a movie where the resolution magically occurs, but this is a depiction of reality. As the officers call out their names alphabetically, in a standardized order, this shows how devoid of emotion or remorse they are, and how each child and each person is reduced to just another name. at that place is a nervous and tense atmosphere, it seems as if everybody is waiting for some justice to occur, but as we know, this does not happen. They are quickly thrown into the buses, the homely sound of a Parisian bus is somehow derisive to the whole scene.Probably the most heart-r refinement image is when a mother sees her child for the last time her eyes were fixed with terrible ferocity intensely open to fix the picture of her child, for ever. To see your child for the last time, to know of the death, to be able to do nothing about it, as in Dulce, there is the same sense of no faith or hope. The wails and screams of the women as they throw food tow ards the buses from the camp knowing the food go out never reach, but desperately wanting to do something anyhow is the final time they will ever see their maternal figures, and the children are, precisely put, doomed.The fact that none of the officers act even merely stirred by their fellow humans sadness is repulsive. Five municipal buses now stood trembling in the boxful of the yard the buses are personified, which is a symbolic representation of their fear. The story concludes with the bus turning away, the headlights, for a moment, light up the caf opposite before the driver turned the wheel and headed for the station. This glimpse of something perfectly normal spotlights the unfairness of it all on the children who at one time, had that other life.The theme of glory and innocence is well cover in Dulce. In fact, the title is sufficient, To die for your country, is a sweet thing. The poem runs on to contradict it, ending with, The old lie Dulce Et Decorum Est, Pro Patria Mori. And we are forced to agree, having been witness to the preceding bloodshed. If you could hear, at every jolt, the blood come gargling from the froth-corrupted lungs thy friend, you could not tell with such high zest, to children ardent for some desperate glory, The oldish Lie, this quotation sums up all the contempt he has for any form of glorification of war, when really it is ones own sacrifice rather than an obligation.It has a tinge of instruction to it, almost as if he trying to convince her in an angry, forceful way, and if he said it verbally, it seems as if it would increase with volume. This is quite justified, as Jessie Pope idealized war as fun, and liked it to a game, and that anybody who chickened out was basically a coward. This induced such an outrage that Owen felt he needed to prove how nauseating the concept was. He addresses the soldiers as children, which somehow brings out their naivety and how easy it is to convince adults generally lie to children in order to mask the truth. The young men were obviously targeted for recruiting and decided to join more out of fear of mockery rather than pure patriotism.The concept of innocence in The Last Night is brought up quite often, the youngness of the children is stressed upon. For example, Some children were too small to manage the step up and A baby few weeks cot was crammed into the bus. If the children are too small to even step onto the bus themselves, and require support, and they really criminals or infested jews? They are too young to even know the reason for their death, and as soon as they came into this world, they were stolen just as quickly. They have no ability to reason, no ability to know of the dangers, no ability to believe in anything, yet simply because of their religion something they are most likely unaware of they have been sentenced to die and never experience any of lifes pleasures. If they havent learnt simple motor skills, how can they be expected to react to a gas attack? The pure horror of it can never be condensed it is like those horror stories materialized.Dulce and The Last Night are both classic pieces of history, genuine and likely more realistic records of those corrupt events that hopefully will not happen ever again. They are both timeless, and dark reminders of why war shouldnt happen, although pain is still inflicted, every second. These two pieces are a reminder that pain can never truly be prevented as that is how a few are wired to work and these few have the power to influnce many others.However, the main bill the pieces try to bridge across is the innocence of the fighters who are more like pawns or victims and the superfluous glorification of war. Something that pains another should never be laughed or promoted in any form, as fundamentally, we are one species, we are the same, as Shylock in the Merchant of Venice so eloquently expressed. The quotation Do unto others as others would do unto you, applies to both c oncepts the writers try to draw, but in the end, the sadness in both renditions of war is the dehumanization and of course, the gruesome massacres, but mostly, the indifference. The indifference of the bystanders as well as the leaders.

Invasion of Privacy Essay Example for Free

Invasion of Privacy EssayWhile straightening your teenagers complicate on, a book travel on the floor. You pick it up and see that it is her diary. As a p arent, do you have the right to get a line it? Would it matter if you found the diary outside her room? Is it okay to read the diary if you suspect on that point is problem your teen is not telling you closely? As a child, did you ever go into your erects room (without permission) and snoop around? Was that an invasion of their privacy? Did you find anything you werent supposed to? Did you learn from it? Did you tell them? You have all(prenominal) right to read your childs diary whether its found in the laundry or their bedroom. there is nothing impairment with knowing what your child is envisageing, the changes that they are experiencing, or perhaps any troubling matters they dont feel they can onward motion one of their parents with. Consider yourself lucky you found it. Invasion of privacy? I dont call back so it could but their life. As long as your child is living at home with you, yes, you should read her diary entries. You are there to protect your child not only from outside influences but in addition from herself. If it means firing through their belongings then so be it.When they move out and establish lives of their own, this is when you give up certain rights as parents, including reading their diaries. I guess my term is not snooping it is proctoring your children. My parents monitor me. There is nothing in my room that my mother does not have access to. It is unacceptable for anyone to hide anything in our house. And, she monitors which people I hang out with. Granted, I didnt appreciate it for a while, but as slightly of her NO WAY choices started ending up hurting me, or others, I knew she had my best interest at heart, and wasnt trying to sabotage my life.I agree that its okay to go through your kids belongings. What should be done if you are going through it and you fin d something inappropriate, you find some roundabout way to contribute it up to your child and see if they open up about it. By no means do you say, Oh, I was in your room snooping and found this or that. You have to protect your kids. Sometimes they go forth get into the habit of believing everything their friends say, not thinking that their mom or dad have been through or experienced just about everything theyre going through and have the wisdom to help them out in certain situations. Of course children do not believe that you should be snooping into what they want to call their privacy. They also think they know everything and can make wise decisions.They think it is ok to textual matter and drive, drink and drive and show up their secret parts while on spring break. Kids think they should not have to go to trail or have a bedtime. Do I have to go on? I think you get the picture. Bottom line is, they are not paying for a name, internet, computers, Ipads and the electricity it takes to keep them political campaign and until they do those items are not theirs. They are the property of the parent or guardian and can be looked at, searched, monitored at anytime they please. My point is, if youre not doing anything wrong then there should not be a problem with anyone looking at your text messages or emails which by the way are not private anyway.If you feel you should have privacy and you are old enough then get a job, be responsible, and pay for all of your things yourself and you may also want to move out on your own until then, As my mom says My house, my rules. Legally, parents have the right to monitor their childs communications simply because they are legally responsible for the childs actions. Parents are legally responsible for their children.I know of past cases where parents have been arrested for crimes a child has done and they also can be held financially responsible. The trust element also comes into play when both the teen and the parent know they can trust each other that their home is a place free of detrimental communication. To do that, the parent has to actively monitor the media that the teen uses and engage in censorship, no matter how abysmally the word seems. It is simply the act of a responsible society that harmful communication is not displayed to children and that children do their part in respecting the laws of society.I am a teenager. I think parents should be able to monitor my personal life, specifically my texts, because of all the dangerous things in the world. You start to notice on the news teens victimization drugs more often than they have before. Using a simple text message to one of your friends about drugs or anything can start peer mash. Youre not talking in person so its easier to text it then actually say it. I was reading a story on CNN about a computer programmer who figured out slang use of words to c everywhere so parents use get it. He does have a website up with the meaning of the slang use of words. I looked at one and it said tdtml. This means talk dirty to me later. Parents should be able to ask for the phone to see what they are talking about.They should be able to ask for it at random times. My parents also told me that they will check my phone whenever giving me a heads up that I will just hand it over at any time. This has helped me a lot in my life to stay away from peer pressure and many other things as well. Using the website noslang.com can help parents figure out what their kids are texting. schooling the CNN report on what they could code for words was absolutely amazing. Go to cnn.com and in the search bar eccentric in Parents do you know what these texts mean? Parents you will be stunned at the reports and the type of steganography teens use in these days.

Religion and Filipino Mothers Essay Example for Free

Religion and Filipino Mothers EssayRizals Reminders on Equality, Self delight in and True Spirit of Religion1. The tyranny of some is possible only through cowardice and disregard on the part of others.2. What makes unmatched contemptible is lack of lordliness and abject fear of one who holds one in contempt.3. Ignorance is servitude, because as a man calls, so he is a man who does not think for himself and allows himself to be guided by the thought of another is like a beast led by a halter,4. He who loves his independence must first aid his fellowman, because he who refuses protection to others will ferret out himself without it.5. If the Filipina will not change her mode of being, let her rear no more children, let her and give birth to them. She must cease to be the mistress of the home, otherwise she will unconsciously range husband, child, native, land and all.6. All men are born equal, naked, without bonds. deity did not create man to be a slave nor did he endow him with intelligence to contract him hoodwinked or adorn him with reason to have deceived by others.7. Consider well what kind of religion they are teaching you. See whether it is the will of God or according to the teachings of Christ that the poor be succored and those who suffer alleviated.In summary, Rizal s Letter To the upstart Women of Malolos focused on five major points (Zaide Zaide, 1999)1. Filipino mothers should teach their children love of God, country and fellowman.2. Filipino mothers should be glad and honored, like Spartan mothers tooffer their sons in defense of their country.3. Filipino women should know how to protect their dignity and honor.4. Filipino women should educate themselves aside from retaining their good radical values.5. Faith is not merely reciting prayers and wearing unearthly pictures. It is living the real Christian way with good morals and manners.

Edgar Allen Poe Essay Example for Free

Edgar Allen Poe EssayFive Paragraph Essay Have you ever wondered about Edgar Allen Poes literary elements or themes? Read the stories called The Tell-Tale Heart , The gun barrel of Amontillado , Annabell lee, and The Bells . Poes desired effects was to scare the audience from the theme, Poe used a piece style called gothic horror. The first literary element seen by Poe was death. In the falsehood of The Cask Of Amontillado the Fortunado suffocates . an early(a)(prenominal) death occurs in the story of The Tell-Tale Heart , when the narrator kills the old man in the middle of the night. The story called The Bells the mother died of a disease. Poe creates horror because the deaths in the stories are unexpected. The second literary element seen by Poe was obsession. The Cask of Amontillado the Montresor is obsessed with getting his revenge. In The Tell-Tale Heart the narrator is obsessed over the old mans eye. The story of Annabell Lee he was obsessed with his wi fe. This creates horror because obsession is not a usual thing seen in other stories. The third literary element seen by Poe was insanity. The Tell-Tale Heart the narrator goes insane over the old mans eye. The story The Bells , the people in the town grow insanity from bells chiming.

Motivation Of Employees In The Hotel Industry Tourism Essay

Motivation Of Employees In The Hotel Industry Tourism EssayThe last few decades w argon been characterised by a radical sort in management perceptions about the importance of the release force in effect of strategic objectives of line of work organisations.Management experts take hold that in situations where competitors have similar financial resources and organisational infrastructures, competitive edge cannister be achieved only through well trained and intensely motivated employee forces.The hotel industry has grown remarkably in the last devil decades. With the industry expanding exponentially, capacity builds ups in business and touristry centres have created enormous competition in all its segments. Whilst hotel managers strive to provide good physical facilities to their clients, it is widely current that excellence in service quality is best achieved through the efforts of employees to meet customer needs. incite employees is thus seen to be a critical task of h otel managers. The dissertation project aims to examine the importance of motivating employees in the hotel industry for the execution of competitive advantage and the best possible ways and means of doing so.The last few decades, especially the stream that commenced from the 1970s, have been characterised by radical changes in management perceptions about the importance of the work force in achieving the strategic objectives of business organisations.1Whilst handed-down management theory treated workers, along with capital, land and machinery, as secure one of the four important inputs of business enterprises, current management thought and practice, influenced on one chip in by the opinions of experts like Drucker, Porter, Maslow and McGregor, and on the other by dramatically altered business conditions, perceive employees to be critical to organisational success and growth.2Contemporary ontogenesiss like globalisation, economic liberalisation, the deconstruction of trade and physical barriers, technological advances, the stretch out of the internet, instantaneous communication technology, cheaper travel costs and the emergence of China and India as economic power houses have made the world intensely competitive and diminished the superiority of Western business organisations.3Management experts agree that in economic scenarios where competitors have the same sort of financial resources and organisational infrastructures, competitive edge is mainly achieved through well trained and intensely motivated employee forces.4The hotel industry has grown remarkably in the last two decades. Globalisation along with greater discretionary incomes in the populations of advanced and developing countries, cheaper travel, open borders and the opening of many business and tourists destinations have led to positive increases in business travel and domestic and international tourism and created enormous opportunities for hotels.Aims and ObjectivesWith the hotel indust ry expanding exponentially, capacity builds ups in business and tourism centres have created enormous competition in all sectors of the hotel industry.5Being service oriented in nature, hotels work towards achievement of service quality and expediency of customer satisfaction for achievement of competitive advantage.6Whilst hotel ownerships strive to provide good physical facilities to their clients, it is widely accepted that excellence in service quality is best achieved through the efforts of employees to meet customer needs7Motivating employees is thus seen to be a critical task of hotel managements.8This proposal aims to investigate the contribution of employees in achievement of profitability and competitive advantage in the hotel industry, the importance of demand in improving employee performance, and the role of managers in motivating employees to improve their performance and commitment.Its objectives argon elaborated as followsTo examine the ways and means in which empl oyees can add to the service quality, efficiency, profitability and competitive advantage of the hotel industry.To examine the impact of motivation on the performance of hotel employees.To examine and assess the various ways of motivating employees.To examine the roles of managers in motivating hotel employees.2. writings ReviewHuman resource management theory has changed radically over the past few decades. Whilst traditional HR theory was influenced and do by scientific management principles embodied in the approaches of Henry pass over and Fredrick Taylor for improvement of worker productivity, the post Second World War period saw the emergence of behavioral experts and psychologists like Maslow, McGregor, Herzberg and Vroom, who discarded Fordist and Taylorist principles and emphasised that worker performance could be much better enhanced by meeting the various needs of workers, training and developing them and empowering them to do their work to the best of their ability.9E xperts like Maslow and Herzberg focus that worker motivation is critical to worker performance and organisational managements need to motivate members of their work force in carefully thought out, well planned and deliberately implement ways. Maslows theory of needs, McGregors expo of theory X and theory Y, Herzbergs detailing of hygiene and motivating factors, and Vrooms work on motivating employees deal with the various needs of workers and how they can best be motivated by organisational managements.10Extant HR theory also places great stress on the need of managers to know methods of motivation and use them appropriately in the work place.11The evolution of human resources as a management airfield has been characterised by numerous schoolman and seek work on the best possible methods of motivating employees.12Employees are seen as unwrap inputs in the hotel industry and most well known hotel chains like The Marriot, The mandarin Orient and The Ritz Carlton are known to h ave very carefully thought out and well implemented employee performance improvement programmes.13Motivation plays a key role in such programmes and is a key accountability of hotel managers.14The Ritz Carlton, the only two time winner of the famous Malcolm Baldridge awards for quality, is known to have an excellent employee training, development and motivation programme.15Employees at the Ritz Carlton are motivated through a complex system of policies and procedures that deal with remuneration, training, involvement, responsibility allocation, employee respect and empowerment.16Employee motivation and the responsibilities of managers in motivating employees are key areas of focus in hotel management theory.173. seek MethodologyResearch HypothesesThe aims and objectives of the project, along with the discipline obtained during the course of review of available literature, lead to the following research hypothesesHypothesis 1 Employees are critical for the achievement of service quality, profitability and competitive advantage in the hotel industryHypothesis 2 Employee motivation leads to improvement in employee performanceHypothesis 3 Managers can motivate hotel employees in various ways.Research MethodsThe choice and adoption of appropriate research methods for projects are fundamentally decided by the nature of the project and the resources available with the tec.18With there being two basic methods of kindly research, namely the quantitative and qualitative approaches, the choice of an appropriate method for this assignment will be shaped by the research hypotheses elaborated above.19The research hypotheses essentially deal with issues and questions that are how, why and what in nature, and are thus best tackled by use of interpretative qualitative methods, rather than through analysis of the results of design based quantitative surveys.20information for the project will be obtained from basal and secondary sources.21 elemental information sources ar e those that provide information directly from battalion and organisations who form the subject of research, whereas secondary information is obtained from sources created by people, (e.g. authors, investigators, or media publications), who are unconnected with the research subject.22It is proposed to use both primary and secondary sources for this research project.23Whilst substantial information from secondary sources on human resource management, motivational theory, service quality, managerial responsibility and the responsibilities and methods of managers for motivating employees is available in the public domain, primary information can be obtained through study of hotel websites and interviews of people associated with the research subject.24With the hospitality industry now a globally important industry, a number of academic publications and research studies are available on different aspects of hotel management.25The study of such sources will enable the researcher to obt ain accurate and extensive information on the subject under study.26The methodology entails the collection of primary and secondary data from the sources elaborated earlier, the qualitative interpretation of obtained information, and its detailed analysis for the purpose of examining the validity of the hypothesis.27 moralityCare will be taken to turn back that all ethical requirements regarding the conduct of research projects are followed, especially with regard to protection of the rights and confidentiality of primary respondents. Adequate care will be taken to ensure that appropriate credit is given to all information sources.28Constraints and LimitationsThe study will be limited by the amount of primary and secondary information accessed by the researcher, as well as the amount of cooperation provided by the primary respondents from the hotel industry.It is envisaged that obtaining appointments with hotel managers may be a difficult task and could delay the gathering of infor mation and data. The researcher plans to start taking appointments with managers in the hotel industry at the earliest in order to maintain the research schedule.4. TimelineThe research is expected to take six months to complete. The timeline of the project is provided below.FunctionMonth1Month2Month3Month4Month5Month6Determining of secondary coil Information Sources*Study of Secondary Information Sources***Determination of Primary Information Sources**Study of Primary Information Sources*Fixing of Appointments with Primary Respondents**Conducting of Interviews*Collation of Secondary Information*Compilation of Literature Review**Compilation of Primary Information*Collation of Data*Data Analysis and Interpretation*Preparation of Rough Draft of speaking*Discussion with Tutor*Preparation of Final Dissertation*Word Count 1610 without Tables

UAE flower industry

UAE bill industryIntroductionTulips is a blossom forth pitch disassembleicipation in the UAE. It cur subscribely ope delineates in Dubai and is applying business be afters to operate in the detain of UAE with the view to become the food market place leader in the domain.Tulips started off its business in the year two hundred0 eyesight the opportunities for harvest- cartridge clip in the domain. Crossing wholly barriers Tulips ga thered a strong sustainable base of first-string buyers of vizors and besides started delivering fresh tops right at the entrystep just on a band c each(prenominal)(a). Providing the life-sizedst contour of primes in its retail outlets (currently four in numbers) it is deemed to become the leading blossoming distributor in the city.The flower speech communication market today has evolved out of a meagre retail business to adept where more than than than the innovativeness more is the cost you labor. It is non a single rose put even its petals do matter. bit by bit all the florists atomic number 18 leaving their traditional business and diversifying their business into innovative carcass of preserving the freshness of flowers by refrigeration and delivering more exotic items with them the like perfumes, chocolate, greeting cards and so forthTulips has entered into the same process. As a result it is looking out for opportunities so that it is not left in the race. The play along has been meeting with the expectations of the nodes and has been receiving skillful response everyplace the years with studyity of the customers feeling completely satisfied with the dos of the company.The company at present proposes to spread its business populationwide beginning from expansion in UAE with the introduction of doorstep bringing service substances, online booking business.Executive SummaryTulips is a chain of floral decorations and spoken language that operates unhomogeneous retail shops in Dubai . Flowers grace every event from ceremonies to weddings, from gifts to decorations etc. Tulips is the pioneer in this field by providing fresh flowers for all functions on just a call. In this way it has set a benchmark by initiating the unique anywhere, anytime doorstep legal transfer of operate o n just a single phone call thereby reducing all the hassles a customer has to take in first spill to a florist, buying and presenting the flowers to the concerned person.Tulips has realised huge potential that lies in the Middle East for flower delivery and hence has decided to expand its portfolio by opening retail chains across the community that provide quick delivery and also arrange decorations for parties, weddings and some other ceremonies. For the first time in the region Tulips tends to begin online booking of flowers for the ease of the customers and expanding of the business for a high product.This business simulation is centred to the establishment of a countrywide r etail chain fully computerized to take online bookings and orders. The goal is to tap the hidden potential of the market by providing world class services at the cheapest possible rates. The climate of Middle East beingness extremely hot, to preserves fresh flowers in store and during delivery is an important issue that lingers the plan when delivering to destinations set aheadmost off to the retail store. This requires huge costs to be spent to aver the freshness of flowers like ancestry conditioning etc.The CompanyTulips is a leading flower outlet that provides fresh flowers in respective(a) aesthetical ways like bouquets, flower vase etc in selected parts of Dubai City. The company is on a rapid diversification process to evolve as the leading flower distributor by a nationwide expansion policy.MissionThe mission of the company includesDeveloping a sustainable client base.Providing personalized services to the maximum extent as possible.Innovation in physical body and decoration.Adapting to changing market scenario.Achieve get a line even within the second year of investment.VisionBecoming the leading chain of flower diffusion in UAE.Fostering intercontinental supply of flowers from UAE.The main primevals to success of the firm lie inCreating a retail outlet that confronts flower like an art gallery fully fresh and artistic floral shows.Additive products along with flowers.Advertisements and popularising services through quality service.Using the best available technology to maintain the freshness of products.Designing and customising the flowers according to the likes of customers.The MarketThe market for floral delivery is rapidly growing as more and more customers advance into modern style of living and consider flowers as the prime reject for greetings. Flower delivery has recently increased due to the increase in population and higher celebrations at various festivals.The market is not restricted to however UAE but has got wide expanse across the world. The quest for flowers lead never decrease and their frequent use in bouquets, garlands make the market run all round the year. Located at the boundaries of Europe, Asia and Africa has got peachy potential to be a major centre of growth or the flower industry. Dubai Flower Centre is the only trans-shipment in the country that hold backs perishing of flowers when imported from countries like India, Thailand etc. (Dubai Flower )According to some other survey for the household buyout of the flowers in UAE we gathered the following information30% of all households purchased freshly cut flowers at least once in a year.The mean rate of purchase ranged among US $60 to US $70.The maximum percentages of buyers include women.The income from bulk delivery accounts for only 27%.Competitive ComparisonIn the corporate world it is not a difficult undertaking to establish a flower shop or flower business in any region. afterwards globalisation import and export of goods k eep back become very easy and hence flowers can also be transported to various part of world with ease and little damage. This has allowed many companies to setup flower delivery service in UAE. Taking the advantage of location of UAE in the crossroads of Asia, Africa and Europe, companies import flowers from several countries, including Holland, Kenya, India, Iran and Equador. (UAE flower industry endures effects of crisis )Some companies that sell flowers currently in UAE and are our competitors include-DFC (Dubai flower centre)FlowerDubai.comFlowersdubai.co.ukEmirates florist.com piddle flowersDubai Flower CentreDubai flower centre handles flower imports and exports and Dubai is the main hub for import and export of flowers. Dubai flower centre is capable of preserving 150,000 tons of flowers and other perishables. DFC is committed to deliver the preceding(prenominal) by providingIncreased capacity and connectivity between leading trading countries in the world.Trans-shipment an d rapid consolidation.One of the worlds best cool preservation management.Facilities and Re stocks to enable note value addition that is cost effective.Efficiency in commercial transactions.DFChas been designated as a trans-shipment hub. The main operations for manipulation items of import, export and transition trading take place on the base or the ground scandalise of the company. Shell life is maximized by efficient handling of the perishable materials. DFC is responsible for maintaining the perishable transit onus of Emirates.Flowerdubai.comFlowerdubai.com is an online shop of flowers. People can buy flowers form website flowerdubai.com and flowers leave be delivered on the door. It uses door to door delivery service. There are many services presumption by the company as follows (Fresh Flowers for Dubai ) transmit Checkout PrivilegesNeed not to enter the information again while booking flowers and hence saves time. member Only SpecialsExclusive discounts and offers from th e company.Gift Reminder serveA remember policy to help the customer remind the dates of important cause.Newsletter(s)Customer is daily updated with new ideas, offers and fun articles.Flowersdubai.co.ukFlowersDubai.co.uk is an internet purchaser and seller of flowers and intensity gifts. FlowersDubai.co.uk is operated by Grey Matter SARL, one of the leading e-commerce companies, that was founded in 1996. Operating throughout the UAE, Cyprus and Lebanon, it is a key provider of tourism related products on the internet. FlowersDubai.co.uk sells flowers directly to consumers through its web portal and on telephone.This company delivers only to Dubai because the company does not deal with intermediary retailers, distributors and other online networks they directly purchase it from the main source of flowers and gifts to provide the customers with the best lot of prices and exercise full control over the quality. As every country, has its knowledge manners and cultures, Dubai too has it and thus FlowersDubai.co.uk utilises it to capture the market of Dubai.FlowersDubai.co.uk offers a huge variety of unique and artistic floral arrangements and gifts for holidays and other auspicious occasions. If the company has any item that does not appear in their register or if customers arrive a special request, it just requires an email to deliver such objects.Flowersdubai.co.uk has divided the shops on three bases-Shops by categoriesIn these types of shops products are divided into categoriesSpecialsFlowers for DubaiPlantsEtc.Shops by occasionIn these types of shops products are categorised on the basis of occasionBirth day congratulationsCorporate giftsGet come up soonLove romanceMiss uNew natural(p)Thank youShops by priceIn these types of shops products are categorised on the basis of priceUnder $60$60-$90$90-$ cxxOver $120Emiratesflorist.comThe company offers same day delivery tonearly every city in join Arab Emirates.They hope that their customers enjoy shopping on web portal. Customer can search from more than 200 offerings for the item of their choice which is far more than any competing site. The company offers superior service, free home deliveryand light speed% joy guarantee coupled with very low service charge as compared to its competitors. Tulips sees a major competition from this company.Emiratesflorist.com offers customers a wide variety and selection from amongst mixed bouquets, fresh-cut flowers, arrangements, potted plantsetc. for all occasions.Emiratesflorist.com is one of the fastest growing online floral retailers in the flower delivery industry as they deliver what they promise. The company accepts credit cards from all major providers and it is processed by one of the leading banking companies in the linked States.The company has also divided its products on the basis of various categories similar to the last company. coiffe flowersReady Flowers Company sends flowers and gifts all aroundUnited Arab Emirates every day. Ready Flowers employs a centralised management centre that monitors and controls all the orders that go through their system, thereby keeping a track that they are delivered on time to the customers. This process goes in parallel with a customer care centre where floral experts are always solving flower related queries.They do not use other flower networks to fulfil customers orders, as they send all of our flowers through their own network of experienced and professional florists. They offer a wide variety of better-looking Bouquets, floral Arrangements, Gifts and Corporate designer collections to ensure there is everything that the customer requires.They care about their customers, and that is why they inhabit in touch with all of their customers on a regular basis.They also have product partition in several categoriesShops by categoriesIn this type of shops products are divided into categoriesSpecialsFlowers for DubaiPlantsEtc.Shops by occasionIn this type of shops products ar e categorised on the basis of occasionBirth dayCongratulationsCorporate giftsGet well soonLove romanceMiss uNew bornThank youShops by typesSeason bestCorporate flowersFlowers caseImportant datesFlower meaningsAffiliatesTestimonialsShops by colourationRedYellowOrangePurpleWhitePinkThus we see that all the competitors of Tulips already have innovative features in their portfolio that authentically poses tough environment for Tulips to build its niche in for the flower delivery market.To counteract this Tulips maintains an innovative ERP solutions for its flower delivery business that integrates the good features of all its competitors. Every other seller has a unique advantage over the others in terms of their plan of services and Tulips has to get to an innovative solution for managing its portfolio.The important features of business to be carried out by Tulips are as follows centralize management.Wide variety of choices.Delivery at the earliest.No false promises.Maintaining cust omer faith.Web portal reflects the tooth root of business to attract the customers.Customer service through surveys and feedback system.SWOT AnalysisThe SWOT analysis is as followsStrengthThe biggest strength of Tulips is complete knowledge of price and choice of customers and delivering the customized product required. This flexibility allows it tap further opportunities in the market. The present customer base of Tulips is large enough to give it a good growth for its starting endeavours.WeaknessThe weakness of Tulips, lies in the plan of action which is distributes many common features with its competitors and those features have already been implemented. Thus Tulips has to use the same tools to give better service than the others.OpportunityThe opportunities in the flower delivery market are vast enough to allow another player in the domain. A large number of celebrations and occasions continuously take place all round the year thereby there are many customers who can be the s ource of earning for the company.ThreatsFlowers are perishable and stocks cannot be maintained over a long time as it increases the cost of preservation and can lead to huge losses. indeed the only way out is to sell off the stocks as soon as possible to observe losses. The company if not able to deliver products at the right time can also fulfill loss of reputation which can be extremely harmful for its business.Thus we see that overall social system is conducive for Tulips to diversify its business and look out for new growth opportunities in this sector.Tulips has implemented a unique business dodging that employs the good points of all its competitors and tries to solve as many problems as possible.ServicesThe main products that will form a part of the Tulips flower delivery process are mentioned as followsAttractive floral designs by using a hybrid of flowers whose ready samples would be showcased at the stores and visuals and images would be available on the website. The designs will have specific names to allow online booking of pre purchased products.Attractive vases for variant customer segments and concessions on the next purchase.Bulk booking for decoration at occasions with free arrangement of flowers upon delivery or at very low rates.Online or telephone booking for quick delivery to destinations with the options of sending chocolates or perfumes available at the store.Focus on every segment with the most stinting to the most costly product.Special supply for bonsai plants for decorative purposes.Thus the customer will always get more than he wishes at Tulips. How many times it happens that people tend to forget the important occasions? For them Tulips brings a special Remember program. Customers can book their important dates with the Remember calendar and pay the money and get assured that the dates wont be forgotten from now on. In the event flowers remain undelivered Tulips is not going to cheat its customers but return half the amount o f the flowers to the customer as a part of its fair service policy.Besides this the flower delivery portfolio of Tulips will contain services like unremitting delivery of flowers for households, offices as per orders.In store offers.Free greeting card with every purchase of flowers higher up US $ 60. dodgingIn order to implement aforementioned goals and services there requires an adequate plan for the roll out of the services including spotting of the market, location of retail stores and spotting the right customers.Marketing StrategyThe marketing strategy and services of Tulips may be quite similar to its competitors but the factors of quality, timely delivery and cost effective services may set it apart from the others and develop its own niche in the market. Often the customers are neglected once served but Tulips has a strong customer support system that takes care that the choices of the customers are recorded to give speedy de livery the next time.Tulips flower delivery man nequin is same as of its competitors but much more innovative to deliver what the customer requires and ethical in its policies. The marketing strategy can be outlined as followsAll the Tulips Retail Stores will have all the possible designs of floral arrangements and display of prices with each design.Customers will have choice to choose his/her design from the printed arrangements and can also have his / her own design.The customers who buy online will be sent different designs of floral arrangements and attractive discount policies from time to time as and when a festival or the occasions in the Remember record are near.No return policy will be provided once coherent and delivered however the customer s can exchange it in some due time with another of cost lower than what they ordered.Free delivery to destinations on orders more than US $100.Free gifts from time to time to make the occasion even more special.Kiosks at malls and shopping complex will be set up for the ease of cust omers if the retail outlets are far from their home.The five segments that Tulips tends to target have been formed as followsBusinessmen who work in Dubai and have families.Newly engaged or married couples.Boys and Girls.Event worry Companies.Restaurants and Hotels.Reasons for businessmen to buy flowers from TulipsFor spouse to foster romance.For family members on their birthdays and anniversaries.Easy and convenient delivery at the doorstep without having to postpone meetings or work.Options of additives like chocolates, cakes, and perfumes to manage the complete occasion.Reasons for Newly engaged and married couple and boys, girlsAs a gesture of love.To rejoice on occasions.Reasons for Event Management CompaniesDuring weddings.In decoration on various occasions.During business meetings and summits.Ceremonial occasions.Reasons for restaurants and hotelsFor decorative purposes.For parties.For dates.For welcoming guests and dignitaries.AdvertisementThe advertising strategy shall be targeted to all the higher up segments of customers throughBusiness and Lifestyle Magazines.Small TV commercials.Pamphlets with every purchase at shopping malls. by dint of discount coupons on purchase of perfumes and exotic chocolates that are sold at Tulips stores.Website and emails to customers.Sponsoring key events and events to attract the customers. common revenue StrategyThe prime focus of the above segments is on the individual purchase of flowers. Thus the gross revenue strategy at the start is not on bulk delivery but to add more and more customers to the database of the company in the short run. This will ensure that the market penetration will reach an best amount in the next 2 years.The future sales of the company shall target bulk orders like decorations at parties or supply to an Event Management company to embark on the path of higher growth and involve direct selling agents.Doorstep DeliveryOnline Booking And DeliveryTargeting heavy be areas.Streamlining designin g and innovation to increase the sales.ManagementThe management of Tulips stores will be fifty percent owner based and remaining franchisee based. This will prevent franchisee from taking undue advantage by selling at prices higher than set. This will also decrease the setup cost of retail outlets and the division of profits will be done as followsThe total profit from sales will go to the chairman of Tulips.The franchisee will get 30% of the profit thereon and commission at 10% of the additional sales incurred above the targeted amount.The franchisee will have the freedom to sell at prices lower than the MRP to attract the customers.Tulips thus gets a share only in the sales.The cost of overheads like transportation, electricity sales employees and shop rent shall be born either fifty-fifty or Tulips can pay a larger amount if required.The losses shall be borne by both the parent company and franchisee equally.The management shall only comprise of three hierarchies only to prevent complexities and reduce the investment incurred over the wages of the employeesOwner of TulipsFranchisee HeadSales employees(in store, out store)The flowers that are left in the retail outlets shall have to be dispensed before they perish and lose their moisture. Thus the store maintains the policy to sell of the flours to local suppliers at low rates to avoid high losses.Pricing form _or_ system of governmentThe pricing policy is extremely important to draw the attention of the customers hence the aim of Tulips is to give more to the customers at the lowest rates. A brief structure of prices is as follows15 vivid pink roses in a attractive vase= US $ 65100 red roses in a fish sphere= US $ 180Chocolates= US $ 25 to US $150Cakes= US $45 to US $80Perfumes= US $ 200 aboveThese are the tentative prices of the objects but the range will be dislocated around the above prices only. The prices may vary depending on the import prices and prices of the competitors but not on the account o f keeping them low than everyone else but by delivering the best quality at the best prices as satisfaction must balance sacrifice.Financial StrategyThe financial strategy of Tulips is as followsThe wages of labour and rent on land and other expenses shall account to only 40% of the operating expenses.Main source of income is through cash flow.Advertisement costs and marketing costs to form 6% of the portfolio.In case of revenues special the estimated ones the excess profit can be plough backed or bonus be given to the employees through bonus pool.Break Even AnalysisIn the break even analysis we motif to consider only the running costs which include utilities, payroll and rent. The chart below shows the break-even point and sales relationship under the assumptionsIt is the minimum for each retail outlet.Monthly revenue Break-Even US $ 6000Average variant cost 30%Estimated fixed cost monthly US 4000Profit and Loss EstimationThe model assumes losses to occur only in the beginning m onths followed by profit and the following considerations on the gross revenue12% profit28% cost on labour.15% cost for inventory management.27% overhead.18% costs incurred on merchandise.ConclusionThus we see that the flower delivery business is of great potential as per the financial projections. Although these are just projections but we can estimate to grow really well provided we meet our objectives at the earliest.Tulips has a good advantageous position over its competitors which can be further strengthened provided optimum finance and opportunities arrive in its way. The initial start-up does not require loans as we have seen in the financial analysis and so all the preliminary amount shall be invested by Tulips only except some favours from outside investors.Tulips has good foresight to witness the boom that the flower delivery sector is yet to witness and it is right at time to have its presence in the market to tap all the available opportunities.The portfolio of Tulips on ce completing its first phase of expansion has plans to enter the world market to narrow the restriction of flower being produced and delivered seasonally and huge inventory costs.BibliographyThere have been no books referred in making the project although facts and figure presented in this plan have been retrieved from the following sourcesUAE flower industry endures effects of crisis Retrieved May 10, 2010 from http//www.uaeinteract.com/docs/UAE_flower_industry_endures_effects_of_crisis/35132.htmDubai Flower Retrieved May 11, 2010 from http//www.datadubai.com/directory/dubais_flower.htmlFresh Flowers for Dubai Retrieved May 11, 2010 from http//www.flowerdubai.com/