General motors Essay Example | Topics and Well Written Essays - 2000 words

universal motors - Essay ExampleThe caller-up has its manufacturing bases in 37 countries and has eleven brands under its name. As on phratry 2013, the overall sale and revenue of the company is 152.84 billion dollars (Yahoo Finance, 2013). The company has its operations all round the world. It is meshed in the manufacturing of electric, mini cars and big vehicles such as trucks. The company excessively performs servicing functions. Thus, the consumers of General Motors ranges from upper-middle illuminate segment, luxury and premium segment, consumers with agriculture and supply chain business and logistics service providers. So generally the company transfers most of its successful brand to different countries for everyone to avail them. GM has very good human mental imagery policies and it employed about 3,000,000 people around the world. The major brands of General Motors include Chevrolet, Cadillac, GMC, Wuling, Opel and Holden. The company does heavy investing on its tec hnology for producing innovative cars. The management team of the company is centralized and strong. This ensures that the operational functions of the company were regularize in most of its departments. However, the operations of GM in all its offices around the world atomic number 18 non standardized and the market share of the company is not uniform in all the countries. ... History Founded in the year 1908, William C. Durant was the first controller of the company. At first Durant was into manufacturing of horse driven vehicles, before entering into the cable car industry. Within few years the company went on to acquire many companies such as Cadillac, Oldsmobile and so forth After the creation stage, came the acceleration stage. During this time Vauxhall, Opel and Chevrolet brands were introduced which took innovation to a new level. GM vehicles became aspirations and statements and changed the image of vehicles manner beyond just transportation. During this time GM also e xpanded its plants to other states. Globalization of General Motors started during 1980 and 1990s. bulk of joint project and new establishments took place during this time. However, challenges started occurring during 2008, as a result of the global recession and stinting downturn. The company had to take loan from US treasury and major restructuring had to be done in the strategy and planning. After filing for bankruptcy in 2009, GM emerged as leaner and more competitive agreement (General Motors, 2013a). Mission Vision and Values The objective of the company is to be the most successful automaker in a span of 5 years and also ensure that the marketing strategies such as e-commerce technologies are utilized for the overall growth of the organization. The vision of the company is to build, design and sell best vehicles of the world. The company also aims to become the most respected automakers of the world. General Motors has indeed succeeded in moving towards its goals. The compa ny has a unequaled and comprehensive mission statement which sums up the overall long term and short term goals and